Nu Skin Accelerates Social Commerce Capabilities with the Acquisition of Mavely
Mavely's proprietary technology will help
"We believe that Mavely's social commerce technology will help simplify and supercharge social selling for hundreds of thousands of Nu Skin brand affiliates," said
Mavely will continue to operate as its own entity as part of
About Mavely
Mavely was created to help brands easily turn their customers and influencers into social sales teams. Founded in 2018, Mavely leverages communal commerce and proprietary technology to allow social sellers to easily post, share and transact. What started as a simple idea, share what you love, has grown into an industry leading technology company focused on empowering social sellers.
About
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Important Information Regarding Forward-Looking Statements: This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that represent the company's current expectations and beliefs. All statements other than statements of historical fact are "forward-looking statements" for purposes of federal and state securities laws and include, but are not limited to, statements of management's expectations regarding the benefits of the Mavely acquisition to the company and its brand affiliates, the company's digital initiatives, and the results of such initiatives; projections of the social commerce market size; expectations regarding the company's performance and positioning in such market; statements of belief; and statements of assumptions underlying any of the foregoing. In some cases, you can identify these statements by forward-looking words such as "believe," "expect," "anticipate," "vision," "become," "plan," "expand," "will," "would," "could," "may," "might," the negative of these words and other similar words.
The forward-looking statements and related assumptions involve risks and uncertainties that could cause actual results and outcomes to differ materially from any forward-looking statements or views expressed herein. These risks and uncertainties include, but are not limited to, the following:
- the company's and Mavely's ability to finish the development and testing of software and applications and to bring them to market;
- the risk that the software and applications will not function as currently anticipated;
- failure of the company's initiatives to generate interest among the company's sales force and customers;
- adverse publicity related to the company's business, products or technologies or any legal or regulatory actions regarding such business, products or technologies;
- the risk that management could determine to focus the company's resources on different initiatives, whether due to costs or other factors;
- the risk that the social commerce market size will be smaller than forecasted due to difficulties in forecasting, alternate sales platforms that could emerge, or other factors; and
- competitive pressures.
The company's financial performance and the forward-looking statements contained herein are further qualified by a detailed discussion of associated risks set forth in the documents filed by the company with the
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SOURCE
Media: media@nuskin.com, (801) 345-6397; Investors: investorrelations@nuskin.com, (801) 345-3577